Get Your Business Cited by Generative AI Platforms
The GEO Audit assesses how well your business is optimised for generative AI search experiences. We identify exactly where your entity authority, brand citations, content quality, E-E-A-T signals, and structured data need improvement to appear in ChatGPT, Perplexity, Google Gemini, Claude, and AI Overviews.
What Is a GEO Audit?
Every Factor That Influences Your Generative AI Visibility, Reviewed in One Assessment
Generative Engine Optimisation is the practice of ensuring your business is cited, recommended, and accurately represented by generative AI systems — ChatGPT, Perplexity, Google Gemini, Claude, and AI Overviews — when users ask questions relevant to your products and services.
A GEO Audit assesses your entity authority, brand citations, content quality, E-E-A-T signals, structured data, semantic relevance, and AI platform presence — giving you a complete picture of your current generative AI visibility and a clear roadmap for improvement.
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What We Analyse
15 Areas of Your GEO Performance, Reviewed in Depth
Click any category to see exactly what we review and why it matters for your generative AI visibility.
Entity Authority
How clearly your business is defined as a trusted entity across the web and within generative AI knowledge bases.
Brand Citations & Mentions
How frequently and accurately your brand is cited across authoritative sources that generative AI systems draw from.
Content Quality & Depth
Whether your content demonstrates the depth, accuracy, and expertise that generative AI systems prioritise when selecting sources.
Semantic Relevance
How well your content aligns with the topics, concepts, and meaning that generative AI systems associate with your industry.
Structured Data & Schema
Implementation and completeness of schema markup that enables generative AI systems to understand and cite your content.
E-E-A-T Signals
The Experience, Expertise, Authoritativeness, and Trustworthiness signals that influence generative AI recommendations.
ChatGPT & OpenAI Visibility
Whether ChatGPT recommends, references, or accurately describes your business in relevant conversations.
Perplexity AI Visibility
Your presence in Perplexity AI search results and the sources it cites when answering questions in your category.
Google Gemini Visibility
How your business appears in Google Gemini responses and AI-generated search experiences.
Google AI Overviews
How frequently your content is cited in Google's AI-generated overview summaries at the top of search results.
Knowledge Graph Presence
Whether your business has a Google Knowledge Panel and how accurately it represents your brand to generative AI systems.
Topical Authority
Whether your website is recognised as a comprehensive, authoritative source on the topics relevant to your business.
Claude & Anthropic Visibility
Your visibility across Anthropic's Claude and other emerging generative AI platforms.
Content Freshness & Accuracy
Whether your content is current, accurate, and regularly updated — signals that generative AI systems use to assess reliability.
Citation Worthiness
Whether your content is structured and authoritative enough to be cited by generative AI systems as a trusted source.
What You'll Receive
A Professional Report That Gives You Clarity on Your Generative AI Presence
Every GEO Audit includes 12 distinct deliverables, each designed to give you a different perspective on your generative engine visibility.
Executive Summary
A concise overview of your GEO performance across all assessed areas, suitable for sharing with your team or stakeholders.
GEO Visibility Score
A benchmarked score reflecting your current generative engine visibility across AI platforms, entity authority, and content quality signals.
Priority Findings
The most critical GEO issues ranked by their impact on your generative AI visibility and brand citation frequency.
Competitor GEO Analysis
A comparison of how your competitors appear in AI-generated responses versus your current representation across generative AI platforms.
AI Platform Assessment
Detailed findings on your visibility across ChatGPT, Perplexity, Google Gemini, Claude, and Google AI Overviews.
Entity Authority Report
An assessment of how clearly your business is defined as an authoritative entity across your website and the wider web.
Schema & Structured Data Review
A complete audit of your schema markup with specific recommendations for improving generative AI comprehension of your content.
E-E-A-T Signals Assessment
A detailed review of your Experience, Expertise, Authoritativeness, and Trustworthiness signals and how to strengthen them.
Content Improvement Roadmap
A structured plan showing which content quality and depth improvements to prioritise for maximum GEO impact.
90 Day Action Plan
A practical, time-bound action plan covering the first 90 days of GEO improvement activity.
Recommended Next Steps
Clear guidance on whether to implement GEO recommendations independently or with professional support from Visibility Studio.
Professional PDF Report
A professionally formatted PDF report you can reference, share, and use as a strategic GEO planning document.
Who This Audit Is For
Built for Businesses That Want to Be Cited in the Age of Generative AI
The GEO Audit is designed for any business that wants to understand and improve how they are represented in AI-generated responses and recommendations.
Local Businesses
Local businesses are increasingly losing customers to competitors who appear in AI-generated recommendations. A GEO Audit identifies exactly what is preventing your business from being cited by ChatGPT, Perplexity, and Google Gemini when customers ask for local recommendations.
Healthcare Practices
Patients routinely ask generative AI for healthcare recommendations. A GEO Audit ensures your practice is cited in AI-generated responses when patients search for the services you provide — building trust before they even visit your website.
Professional Services
Accountants, consultants, and advisers benefit from appearing in AI-generated responses when potential clients ask for professional service recommendations. A GEO Audit identifies the entity authority and content quality gaps preventing this.
Law Firms
Legal practices that appear in AI-generated responses to legal questions build authority and attract better-qualified enquiries. A GEO Audit identifies the E-E-A-T signals and content depth needed to achieve consistent AI citations.
Education & Training
Educational institutions and training providers benefit from appearing in AI-generated answers to course and qualification queries. A GEO Audit identifies the topical authority and structured data needed to win these citations.
E-Commerce Businesses
Online retailers that appear in AI-generated product recommendations and buying guides gain a significant competitive advantage. A GEO Audit identifies the content quality, brand citation, and structured data improvements needed.
Content Publishers
Publishers and content creators who want their articles cited in AI-generated responses benefit from understanding the authority signals, content quality standards, and structural elements that influence generative AI citations.
Growth-Focused Businesses
Businesses that want to establish an early advantage in generative AI search before competitors do. A GEO Audit provides the strategic foundation needed to build a durable, citation-worthy presence across all major AI platforms.
Our Audit Process
How We Conduct Your GEO Audit
A structured six-stage process designed to deliver thorough, accurate, and actionable GEO results.
Business Discovery
We begin by understanding your business, industry, target audience, and the topics your customers are most likely to ask generative AI about. This context shapes every aspect of the GEO audit.
AI Platform Testing
We systematically test how your business appears across ChatGPT, Perplexity, Google Gemini, Claude, and Google AI Overviews — documenting exactly how each generative AI platform represents your brand.
Content & Authority Analysis
We review your website content for quality, depth, E-E-A-T signals, structured data implementation, entity clarity, topical authority, and the semantic signals that influence generative AI citations.
Competitor GEO Benchmarking
We identify which competitors are appearing in AI-generated responses for your target queries, analyse why they are being cited, and identify the specific gaps in your content, authority, and entity signals.
Report Preparation
Findings are structured into a clear, professionally formatted report with context, evidence, and prioritised opportunities. Every finding includes a plain-language explanation of its business impact.
Strategic Recommendations
We provide practical, prioritised GEO recommendations tailored to your business — focused on the content quality, entity authority, and structural improvements that will have the greatest impact on your generative AI visibility.
Sample Findings
The Kind of GEO Issues We Uncover
Every finding in your report includes the problem, its business impact, a recommended solution, and a priority level.
Absent from Generative AI Recommendations
HighBusiness Impact
When potential customers ask ChatGPT or Perplexity for recommendations in your service category, your business is not mentioned — meaning you are invisible to a rapidly growing segment of AI-assisted buyers.
Recommended Solution
Build authoritative content that directly answers common customer questions, earn brand citations across credible third-party sources, and implement entity-defining structured data to establish your GEO presence.
Weak Entity Authority Signals
HighBusiness Impact
Generative AI platforms struggle to confidently recommend businesses that are not clearly defined as authoritative entities across the web. Weak entity signals reduce your GEO visibility across all AI platforms.
Recommended Solution
Strengthen your entity presence by ensuring consistent NAP data, building a Google Knowledge Panel, creating a comprehensive About page, and earning mentions from authoritative industry sources.
Insufficient E-E-A-T Signals
HighBusiness Impact
Generative AI systems prioritise content from sources that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness. Weak E-E-A-T signals reduce your likelihood of being cited in AI-generated responses.
Recommended Solution
Add author credentials to content, earn mentions from industry publications, build a strong review profile, and create content that demonstrates genuine first-hand expertise and experience.
Missing or Incomplete Schema Markup
HighBusiness Impact
Without proper structured data, generative AI systems cannot reliably understand your business type, services, location, and expertise — reducing your eligibility for AI citations and rich results.
Recommended Solution
Implement Organisation, LocalBusiness, Service, FAQ, and Article schema markup across relevant pages. Validate all schema using Google's Rich Results Test and fix any errors.
Shallow Content Lacking Topical Depth
MediumBusiness Impact
Generative AI systems favour comprehensive, authoritative content over thin pages. Shallow content signals low topical authority and reduces your likelihood of being cited as a reliable source.
Recommended Solution
Expand key pages with comprehensive coverage of related subtopics, add original insights, include data and expert perspectives, and ensure every important topic in your field is covered in depth.
Low Brand Citation Volume
MediumBusiness Impact
Generative AI systems use brand citations across the web as a key signal of authority and trustworthiness. Low citation volume means AI platforms have insufficient evidence to confidently recommend your business.
Recommended Solution
Build brand mentions through PR outreach, industry directory listings, guest content, partnerships, and earning coverage in authoritative publications relevant to your industry.
No Knowledge Panel Presence
MediumBusiness Impact
Businesses without a Google Knowledge Panel have weaker entity signals, making it harder for generative AI systems to confidently identify and recommend your business in relevant queries.
Recommended Solution
Establish your Knowledge Panel by implementing Organisation schema, creating a Wikidata entry, building consistent citations across authoritative directories, and strengthening your overall entity footprint.
Content Not Structured for AI Citation
MediumBusiness Impact
Content written in long, unbroken paragraphs without clear structure is difficult for generative AI systems to extract and cite. This reduces your likelihood of appearing in AI-generated summaries and responses.
Recommended Solution
Restructure key content using clear headings, short paragraphs, bullet points, numbered lists, and definition formats. Prioritise pages that target high-value informational queries in your category.
Why Businesses Choose This Audit
The Difference a GEO Audit Makes
Investing in generative AI visibility without an audit is like building a strategy without knowing where you stand. You might be solving the wrong problem entirely.
Without a GEO Audit
- Invisible to generative AI platforms
- Competitors cited instead of your business
- Weak entity authority and brand signals
- Missing E-E-A-T evidence for AI systems
- No structured data for AI comprehension
- No baseline to measure GEO progress
With a GEO Audit
- Clear picture of your generative AI presence
- Entity authority gaps identified and addressed
- E-E-A-T improvements prioritised by impact
- Brand citation strategy mapped and actioned
- Structured data optimised for AI comprehension
- Strategic roadmap for sustainable GEO growth
Frequently Asked Questions
Common Questions About the GEO Audit
Everything you need to know before requesting your GEO Audit.
Have a question not answered here?
Contact Visibility StudioRelated Audits
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Ready to Implement Your GEO Audit Recommendations?
These services are designed to help you act on the findings from your GEO Audit with professional support.
AI Visibility Strategy
Build on your GEO Audit findings with a dedicated strategy to improve how your business appears across ChatGPT, Perplexity, Google Gemini, and other generative AI platforms.
Learn MoreSEO Content Strategy
Address the content quality and topical authority gaps identified in your GEO Audit with a strategic content plan that builds your citation worthiness across generative AI platforms.
Learn MoreWebsite SEO Optimisation
Implement the technical and on-page recommendations from your GEO Audit with professional website SEO optimisation that improves your eligibility for generative AI citations.
Learn MoreWebsite Development
Address schema markup, structured data, and entity optimisation issues identified in your GEO Audit with professional website development that improves AI comprehension of your content.
Learn MoreLocal SEO
Implement the local GEO recommendations from your audit with ongoing Local SEO management that improves your visibility in AI-generated local recommendations.
Learn MoreGoogle Business Profile Optimisation
Strengthen the entity authority signals identified in your GEO Audit with professional Google Business Profile optimisation that improves your generative AI representation.
Learn MoreStop Being Overlooked by Generative AI. Start Getting Cited Where It Matters.
Your customers are already asking generative AI for recommendations. A GEO Audit shows exactly how your business is represented today, where the entity authority and content quality gaps are, and what improvements will have the greatest impact on your generative AI visibility.