What is included in a Visibility Audit?

A Visibility Audit covers 15 areas: website visibility, Google Search presence, Google Business Profile, local search performance, AI visibility, technical SEO, user experience, mobile experience, content quality, internal linking, metadata, structured data, website performance, competitor benchmarking, and conversion opportunities. You receive a detailed report, visibility score, priority findings, competitor overview, and a 90-day action plan.

How is a Visibility Audit different from an SEO Audit?

An SEO Audit focuses on technical and on-page factors affecting search rankings. A Visibility Audit is broader — it includes everything in an SEO Audit plus local search, Google Business Profile, AI visibility across ChatGPT and Perplexity, competitor benchmarking, and conversion analysis.

How long does the Visibility Audit take to complete?

A Visibility Audit typically takes 7 to 10 business days to complete from the point of receiving all required access and information. Every finding is reviewed and interpreted by a human expert before being included in your report.

Will I receive a written report?

Yes. Every Visibility Audit includes a professionally formatted PDF report with an executive summary, visibility score, detailed findings across all 15 audit categories, competitor benchmarking, and a prioritised 90-day action plan.

Can I implement the recommendations myself?

Yes. The recommendations are written to be actionable whether you implement them yourself, with your existing team, or with Visibility Studio's support. We provide enough context and guidance for each recommendation that a competent business owner or developer can act on them independently.

Do you audit businesses outside my country?

Yes. Visibility Studio works with businesses across the United Kingdom, Ireland, Europe, Australia, New Zealand, Canada, and the United States. Our audit methodology is adapted to the specific search landscape of your target market.

How often should I have a Visibility Audit?

We recommend a full Visibility Audit at least once per year, or whenever you are planning a significant change such as a website redesign, a new service launch, or an expansion into a new geographic market.

What happens after the audit is complete?

After delivering your Visibility Audit report, we provide a clear set of recommended next steps. You can implement recommendations independently, work with your existing team, or engage Visibility Studio for ongoing support. There is no obligation to continue with any service after receiving your audit.

Flagship Audit Service

See Your Business the Way Your Customers and Search Engines Do

The Visibility Audit is Visibility Studio's most comprehensive assessment. We analyse your entire digital presence to uncover opportunities, identify weaknesses, and provide a strategic roadmap for improving your visibility across Google Search, Google Maps, AI-powered search, and your website.

Request a Visibility Audit View Pricing

Comprehensive Manual Review

Tailored Business Recommendations

Strategic Action Plan

No Automated Reports

Visibility ScoreNeeds Work

42/ 100

Google Search

38/100

Local Search

51/100

AI Visibility

22/100

Website Health

58/100

Priority Issues Found

Missing metadata on 14 pagesHigh

GBP incomplete — 6 gapsHigh

No AI search presenceMedium

What Is a Visibility Audit?

Every Factor That Influences Your Online Visibility, Reviewed in One Assessment

Most audits focus on a single channel — your website's SEO, or your Google Business Profile, or your website speed. A Visibility Audit is different. It is designed to evaluate every major factor influencing how your business is discovered online, giving you a complete and honest picture before you invest in any specific service.

Rather than receiving a narrow technical report, you receive a strategic assessment that connects the dots between your website, your local presence, your AI search visibility, and your competitive position — and tells you exactly where to focus first.

Compare all audit types

SEO

Local Search

Google Business Profile

Website Performance

Technical SEO

AI Visibility

User Experience

Competitor Analysis

What We Analyse

15 Areas of Your Online Presence, Reviewed in Depth

Click any category to see exactly what we review and why it matters for your business.

Website Visibility

How well your website appears in organic search results across Google and Bing.

Google Search Presence

Your visibility across Google's organic, local, and featured result types.

Google Business Profile

Completeness, accuracy, and optimisation of your Google Business Profile listing.

Local Search Performance

Your visibility in Google Maps, local pack results, and geographic searches.

AI Visibility

How your business appears in ChatGPT, Perplexity, Google Gemini, and AI search.

Technical SEO

Crawlability, indexation, site architecture, and technical health of your website.

User Experience

How easy it is for visitors to navigate, understand, and take action on your website.

Mobile Experience

Performance, usability, and design quality of your website on mobile devices.

Content Quality

Relevance, depth, and strategic alignment of your website content.

Internal Linking

How well your pages connect to each other to distribute authority and guide visitors.

Metadata

Title tags, meta descriptions, and Open Graph tags across your website.

Structured Data

Schema markup implementation and eligibility for rich results in Google Search.

Website Performance

Page speed, Core Web Vitals, and loading performance across devices.

Competitor Benchmarking

How your visibility compares to your top competitors in search and local results.

Conversion Opportunities

Gaps in your website that are preventing visitors from becoming enquiries.

What You'll Receive

A Professional Report That Gives You Clarity and Direction

Every Visibility Audit includes 12 distinct deliverables, each designed to give you a different perspective on your online presence.

Executive Summary

A concise overview of the most important findings, suitable for sharing with your team or stakeholders.

Visibility Score

A clear, benchmarked score reflecting your current online visibility across all assessed areas.

Priority Findings

The most critical issues ranked by their impact on your visibility and business growth.

Competitor Overview

A comparison of your visibility against your top competitors with specific gap analysis.

Technical Issues

A detailed list of technical SEO and website issues with explanations and recommended fixes.

Local Search Analysis

A review of your Google Business Profile, local citations, and map pack performance.

AI Visibility Assessment

An evaluation of how your business appears across ChatGPT, Perplexity, and Google Gemini.

Website Health Review

A comprehensive review of your website's performance, content, UX, and technical health.

Improvement Roadmap

A structured plan showing which improvements to prioritise and in what order.

90 Day Action Plan

A practical, time-bound action plan covering the first 90 days of improvement activity.

Recommended Next Steps

Clear guidance on whether to implement recommendations independently or with professional support.

Professional PDF Report

A professionally formatted PDF report you can reference, share, and use as a strategic planning document.

Who This Audit Is For

Built for Businesses That Want Answers, Not Assumptions

The Visibility Audit is designed for any business that wants a complete, honest assessment of their online presence before investing in marketing or SEO.

Local Businesses

Businesses that rely on local customers finding them through Google Search and Google Maps will gain a clear picture of their local visibility and what is preventing them from appearing in front of nearby customers.

Healthcare Practices

Medical practices, clinics, and allied health providers benefit from understanding how patients discover healthcare services online and what trust signals influence their decision to book an appointment.

Dental Clinics

Dental practices operating in competitive local markets need to understand exactly how they compare to nearby competitors and what improvements will attract more new patient enquiries.

Professional Services

Accountants, financial advisers, and consultants benefit from understanding how potential clients search for professional services and whether their online presence reflects the quality of their work.

Law Firms

Legal practices need to appear prominently when potential clients search for legal advice. A Visibility Audit identifies the specific gaps preventing a law firm from appearing in front of the right audience.

Trades

Plumbers, electricians, builders, and other trade businesses depend on local search visibility for new work. This audit identifies exactly what is preventing them from appearing when local customers search.

Consultants

Independent consultants and boutique agencies benefit from understanding how their personal brand and website perform in search — and what changes will attract more qualified enquiries.

Growing Businesses

Businesses at a growth inflection point benefit from a complete visibility review before investing in marketing, SEO, or a website redesign — ensuring every pound is spent strategically.

Our Audit Process

How We Conduct Your Visibility Audit

A structured six-stage process designed to deliver thorough, accurate, and actionable results.

Business Discovery

We begin by understanding your business, industry, target customers, geographic market, and commercial objectives. This context shapes every aspect of the audit and ensures findings are relevant to your specific situation.

Research & Data Collection

We gather data from multiple sources — Google Search Console, Google Business Profile, competitor analysis tools, and manual search testing — to build a comprehensive picture of your current visibility.

Manual Analysis

Every element of your online presence is reviewed by a human expert. We go beyond automated tool outputs to provide genuine strategic insight that reflects the nuances of your business and market.

Competitor Benchmarking

We identify your main competitors in both organic and local search, compare your visibility metrics, and highlight the specific areas where competitors are outperforming you and why.

Report Preparation

Findings are structured into a clear, professionally formatted report with context, evidence, and prioritised opportunities. Every finding includes a plain-language explanation of its business impact.

Strategic Recommendations

Business Impact

Visitors are landing on your website but not contacting you because calls to action are unclear, buried, or absent — meaning your existing traffic is not generating the enquiries it should.

Recommended Solution

Add clear, prominent calls to action on every key page, simplify your contact process, add trust signals near conversion points, and ensure your contact details are immediately visible.

Why Businesses Choose This Audit

The Difference a Visibility Audit Makes

Investing in visibility improvements without an audit is like renovating a house without a survey. You might fix the wrong things.

Without a Visibility Audit

Guesswork about what to fix first
Random SEO changes with unclear results
Unclear priorities and wasted budget
Missed opportunities your competitors exploit
Scattered improvements with no strategy
No baseline to measure progress against

With a Visibility Audit

Clear strategy based on real data
Prioritised recommendations by impact
Data-driven decisions, not assumptions
Better visibility planning and investment
Higher confidence in every improvement
Professional roadmap for sustainable growth

Frequently Asked Questions

Common Questions About the Visibility Audit

Everything you need to know before requesting your audit.

Have a question not answered here?

Contact Visibility Studio

Related Audits

Prefer a More Focused Assessment?

If you already know which area of your online presence needs attention, one of our specialised audits may be the right starting point.

SEO Audit

A deep technical and on-page analysis of your website's search engine optimisation. Choose this when you want to focus specifically on improving your organic search rankings.

Learn More

AEO Audit

An Answer Engine Optimisation audit assessing how well your content is structured to appear in featured snippets and AI Overviews. Choose this when you want to target direct answer results.

Learn More

GEO Audit

A Generative Engine Optimisation audit evaluating your presence across ChatGPT, Perplexity, and Google Gemini. Choose this when AI search visibility is your primary focus.

Act on your GBP findings with professional optimisation and ongoing management of your Google Business Profile to improve local search rankings and customer engagement.

Learn More

Website SEO Optimisation

Implement the technical SEO and on-page recommendations from your audit with professional website SEO optimisation that improves your organic search rankings.

Learn More

SEO Content Strategy

Address content gaps identified in your Visibility Audit with a strategic content plan that targets the keywords and topics your customers are actively searching for.

Learn More

AI Visibility Strategy

Build on your AI visibility assessment with a dedicated strategy to improve how your business appears across ChatGPT, Perplexity, Google Gemini, and other AI platforms.

Learn More

Website Development

Address technical and performance issues identified in your audit with professional website development that improves speed, usability, and conversion performance.

Learn More

Visibility Audit

Stop Guessing. Start Growing With Clear Visibility Insights.

Your customers are already searching online. A Visibility Audit shows exactly how your business appears today, where opportunities exist, and what actions will have the greatest impact on your future growth.

Request a Visibility Audit Contact Visibility Studio

Pricing All Audits Services Blog Resources Contact