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SEO AUDIT

SEO AUDIT TO
IDENTIFY WHAT IS
LIMITING YOUR
ORGANIC SEARCH
PERFORMANCE.

A comprehensive SEO audit that examines technical SEO, on page optimisation, content, website performance and authority signals to identify the issues affecting your organic search performance.

Get a clear view of what is working, what needs attention and which SEO improvements should be prioritised next.

Book An SEO AuditExplore SEO Services

WHAT WE ANALYSE

Technical SEO Foundations
On Page SEO Optimisation
Website Performance & Experience
SEO Content Optimisation
Authority & Off Page Signals

QUICK SUMMARY

A technical and content review of your website's search performance. You get a prioritised list of issues affecting your rankings.

WHAT WE ANALYSE

What An SEO Audit Checks

An SEO Audit checks the technical, on page, content, performance, and authority factors that influence organic search visibility. Our SEO audit checklist helps identify issues affecting rankings, uncover opportunities for improvement, and determine what should be addressed first.

A Website Audit can complement an SEO Audit by examining broader website health, usability, performance and conversion factors.

01

Technical SEO Foundations

We examine the technical elements that help search engines crawl, understand, and index your website effectively, identifying issues that may prevent important pages from being discovered, rendered, or interpreted correctly.

✓ Crawling✓ Indexing✓ Canonicalisation✓ XML Sitemap✓ Robots.txt✓ Redirects✓ Status Codes
02

On Page SEO Optimisation

We review titles, meta descriptions, headings, search intent, content relevance, internal linking, and keyword targeting, including search intent, page relevance and alignment between target queries and page content.

✓ Titles✓ Meta Descriptions✓ Headings✓ Search Intent✓ Content Relevance✓ Internal Linking✓ Keyword Targeting
03

Website Performance & Experience

We analyse website performance factors that influence user experience, mobile usability, page experience, and search performance, including technical issues that may affect how efficiently pages load and function.

✓ Core Web Vitals✓ Mobile Experience✓ Page Speed✓ Accessibility✓ User Experience
04

SEO Content Optimisation

We identify content gaps and opportunities to improve topical relevance, satisfy search intent, strengthen authority, and support sustainable organic search growth.

✓ Content Quality✓ Topic Coverage✓ Search Intent✓ Content Gaps✓ Cannibalisation✓ Topical Authority
05

Authority & Off Page Signals

We assess authority and off page signals to identify where your website has established strength and where opportunities exist to improve its organic search performance.

✓ Backlink Profile✓ Website Authority Signals✓ Competitor Analysis✓ SEO Visibility✓ Search Console Data

WHAT YOU'LL RECEIVE

A Clear SEO Performance Review
& Prioritised Action Plan

Your SEO audit brings technical, content, on page and authority findings together into a practical action plan. Each issue is assessed according to its relevance, impact and priority.

Your SEO Audit Includes

01

Technical & On Page SEO Review

Identify technical and page level issues affecting organic search performance.

02

Search Performance Analysis

Review search queries, pages, rankings, impressions and click through performance where data is available.

03

Content & Search Intent Review

Identify content gaps, relevance issues, cannibalisation and opportunities to better satisfy search intent.

04

Prioritised SEO Action Plan

Turn audit findings into clear recommendations ordered by importance and implementation priority.

THE OUTCOME

Know What To Improve
And Why It Matters

Replace guesswork with a structured improvement plan based on your website's current organic search performance, SEO issues, and opportunities.

✓ Identify SEO issues affecting search performance
✓ Discover opportunities to improve organic performance
✓ Follow a prioritised SEO action plan

UNDERSTANDING THE DIFFERENCE

WHAT MAKES AN SEO AUDIT DIFFERENT FROM OTHER AUDITS?

SEO Audit

Examines organic search performance, technical SEO, on page optimisation, content and authority.

Website Audit

Examines the broader website experience, including usability, performance, accessibility, technical foundations and conversion factors.

Visibility Audit

Examines broader search and discovery visibility across relevant search environments.

AEO Audit

Examines visibility within AI answer and answer engine experiences.

An SEO audit can form part of a broader search visibility assessment, but its primary focus is organic search performance and the SEO factors influencing it. Search Visibility Audit

COMMON QUESTIONS

SEO Audit FAQs

An SEO Audit is a structured review of the factors that influence a website's organic search performance. It examines technical SEO, crawling and indexing, website structure, on page optimisation, keyword targeting, content, internal linking, authority signals, and search performance to identify issues and opportunities for improvement.
An SEO Audit reviews the key factors affecting your website's organic search performance, including technical SEO, crawlability, indexation, website structure, on page optimisation, keyword targeting, content quality, internal linking, user experience, authority signals, and competitor performance.
An SEO Audit checklist can include technical SEO, crawlability and indexing, site architecture, metadata, on page optimisation, keyword targeting, internal linking, Core Web Vitals, mobile SEO, content quality, search intent alignment, structured data, backlinks, competitor analysis, and organic search performance.
An SEO Audit begins by reviewing the website's technical foundations, crawlability, indexing, structure, on page elements, keyword targeting, content, internal linking, performance, authority signals, and organic search data. The findings are then assessed by their potential impact and turned into prioritised recommendations and an actionable SEO improvement plan.
An SEO Audit helps identify technical, content, and optimisation issues that may prevent your website from performing better in organic search. It provides clarity on what is limiting organic search performance, which opportunities are available, and which improvements should be prioritised first.
An SEO Audit helps identify technical, content, and optimisation issues that may prevent your website from performing better in organic search results. It provides clarity on what is limiting organic search performance, which opportunities are available, and which improvements should be prioritised first.
A Website Audit evaluates broader website factors such as performance, usability, accessibility, and technical health. An SEO Audit focuses specifically on the elements that influence organic search performance, rankings, discoverability, keyword performance, content relevance, and search engine understanding.
An SEO Audit focuses on organic search performance and the SEO factors influencing it. A Visibility Audit examines broader search and discovery visibility across relevant search environments.
The audit reviews important technical areas including Technical SEO, crawling, indexing, site architecture, page speed, Core Web Vitals, mobile performance, broken links, redirects, structured data, metadata, and technical issues that may affect search engine discovery and organic search performance.
Yes. The audit evaluates content relevance, keyword targeting, search intent alignment, content gaps, optimisation opportunities, internal linking, topic coverage, and whether your pages effectively support customer discovery and organic search performance.
An SEO Audit can help identify potential causes behind ranking drops, including technical problems, indexing issues, content changes, competitor improvements, changes in search behaviour, and other factors affecting organic search performance.
An SEO performance review assesses how your website is performing in organic search, including rankings, keyword visibility, search impressions, technical SEO, content performance, search intent, internal linking, and opportunities to improve search visibility and organic search performance.
The timeline depends on the size and complexity of your website. Smaller websites can often be reviewed faster, while larger websites require more detailed analysis across technical SEO, content, website performance, and organic search factors.
You will receive a structured audit containing key findings, identified issues, SEO performance insights, priority recommendations, and actionable next steps designed to improve your website's organic search performance.
Yes. The audit can be used by your internal team, or you can work with Visibility Studio to implement improvements through technical SEO, website optimisation, content strategy, and ongoing SEO support.

READY TO IMPROVE YOUR SEO

FIND WHAT IS
LIMITING YOUR
ORGANIC SEARCH PERFORMANCE.

Get a clear SEO assessment of the technical, content, on page and authority factors affecting your organic search performance, with practical recommendations for what to address next.

Book An SEO AuditExplore SEO Services

Prefer to review the options first? Explore SEO pricing.