Discover How Your Business Appears in AI-Powered Search
The AEO Audit assesses how well your business is optimised for answer engines and AI-powered search platforms. We identify exactly where your content, structure, and entity signals need improvement to appear in ChatGPT, Perplexity, Google Gemini, Claude, featured snippets, and AI Overviews.
What Is an AEO Audit?
Every Factor That Influences Your AI Search Visibility, Reviewed in One Assessment
Traditional SEO focuses on ranking in blue-link search results. Answer Engine Optimisation focuses on something different — ensuring your business appears when AI platforms generate answers, summaries, and recommendations in response to conversational queries.
An AEO Audit assesses your content structure, entity definition, schema markup, authority signals, and AI platform presence — giving you a complete picture of your current answer engine visibility and a clear roadmap for improvement.
Compare all audit types
What We Analyse
15 Areas of Your AEO Performance, Reviewed in Depth
Click any category to see exactly what we review and why it matters for your AI search visibility.
Featured Snippets
Whether your content is structured to win position zero and direct answer boxes in Google Search.
People Also Ask
Your presence in Google's People Also Ask boxes and conversational question results.
AI Overviews
How frequently your content is cited in Google's AI-generated overview summaries.
ChatGPT Visibility
Whether ChatGPT recommends or references your business when users ask relevant questions.
Perplexity Visibility
Your presence in Perplexity AI search results and cited source recommendations.
Google Gemini Visibility
How your business appears in Google Gemini responses and AI-assisted search results.
Entity Optimisation
How clearly your business, products, and services are defined as entities for AI understanding.
Structured Content
Whether your content uses formats that AI systems can easily parse and cite.
Semantic Search Alignment
How well your content aligns with the topics, intent, and meaning behind search queries.
Knowledge Panels
Whether your business has a Google Knowledge Panel and how accurately it represents you.
Schema Markup & Structured Data
Implementation and completeness of schema markup that enables rich results and AI comprehension.
FAQ & Q&A Content
Whether your FAQ content is structured to capture direct answer placements across AI platforms.
Conversational Query Coverage
How well your content addresses the natural language questions your customers ask AI assistants.
Authority & Trust Signals
The E-E-A-T signals and third-party mentions that influence AI platform recommendations.
Claude & Other AI Platforms
Your visibility across Anthropic's Claude and other emerging AI-powered search platforms.
What You'll Receive
A Professional Report That Gives You Clarity on Your AI Search Presence
Every AEO Audit includes 12 distinct deliverables, each designed to give you a different perspective on your answer engine visibility.
Executive Summary
A concise overview of your AEO performance across all assessed areas, suitable for sharing with your team or stakeholders.
AEO Visibility Score
A benchmarked score reflecting your current answer engine visibility across featured snippets, AI platforms, and conversational search.
Priority Findings
The most critical AEO issues ranked by their impact on your AI search visibility and answer engine presence.
Competitor AI Analysis
A comparison of how your competitors appear in AI-generated answers versus your current representation.
AI Platform Assessment
Detailed findings on your visibility across ChatGPT, Perplexity, Google Gemini, Claude, and AI Overviews.
Featured Snippet Analysis
An assessment of your current snippet presence and the specific opportunities to win position zero results.
Schema & Structured Data Review
A complete audit of your schema markup with specific recommendations for improving AI comprehension.
Entity Optimisation Report
An assessment of how clearly your business is defined as an entity across your website and the wider web.
Content Improvement Roadmap
A structured plan showing which content changes to prioritise for maximum AEO impact.
90 Day Action Plan
A practical, time-bound action plan covering the first 90 days of AEO improvement activity.
Recommended Next Steps
Clear guidance on whether to implement AEO recommendations independently or with professional support.
Professional PDF Report
A professionally formatted PDF report you can reference, share, and use as a strategic AEO planning document.
Who This Audit Is For
Built for Businesses That Want to Be Found in the Age of AI Search
The AEO Audit is designed for any business that wants to understand and improve how they appear in AI-generated answers and conversational search results.
Local Businesses
Local businesses increasingly lose customers to competitors who appear in AI-generated recommendations. An AEO Audit identifies exactly what is preventing your business from being recommended by ChatGPT, Perplexity, and Google Gemini.
Healthcare Practices
Patients routinely ask AI assistants for healthcare recommendations. An AEO Audit ensures your practice appears in AI-generated answers when patients search for the services you provide.
Professional Services
Accountants, consultants, and advisers benefit from appearing in AI-generated answers when potential clients ask for professional service recommendations. An AEO Audit identifies the content gaps preventing this.
Law Firms
Legal practices that appear in AI-generated answers to legal questions build authority and attract better-qualified enquiries. An AEO Audit identifies the structured content and entity signals needed to achieve this.
Education & Training
Educational institutions and training providers benefit from appearing in AI answers to course and qualification queries. An AEO Audit identifies the content structure and schema needed to win these placements.
E-Commerce Businesses
Online retailers that appear in AI-generated product recommendations and buying guides gain a significant competitive advantage. An AEO Audit identifies the structured data and content improvements needed.
Content Publishers
Publishers and content creators who want their articles cited in AI-generated answers benefit from understanding the structural and authority signals that influence AI platform citations.
Forward-Thinking Businesses
Businesses that want to establish an early advantage in AI search before competitors do. An AEO Audit provides the strategic foundation needed to build a durable AI search presence.
Our Audit Process
How We Conduct Your AEO Audit
A structured six-stage process designed to deliver thorough, accurate, and actionable AEO results.
Business Discovery
We begin by understanding your business, industry, target audience, and the questions your customers are most likely to ask AI assistants. This context shapes every aspect of the AEO audit.
AI Platform Testing
We systematically test how your business appears across ChatGPT, Perplexity, Google Gemini, Claude, and Google AI Overviews — documenting exactly how each platform represents your brand.
Content & Structure Analysis
We review your website content for answer-ready formats, structured data implementation, entity clarity, FAQ coverage, and the semantic signals that influence AI platform citations.
Competitor AI Benchmarking
We identify which competitors are appearing in AI-generated answers for your target queries, analyse why they are being recommended, and identify the specific gaps in your content and authority.
Report Preparation
Findings are structured into a clear, professionally formatted report with context, evidence, and prioritised opportunities. Every finding includes a plain-language explanation of its business impact.
Strategic Recommendations
We provide practical, prioritised AEO recommendations tailored to your business — focused on the content and structural improvements that will have the greatest impact on your AI search visibility.
Sample Findings
The Kind of AEO Issues We Uncover
Every finding in your report includes the problem, its business impact, a recommended solution, and a priority level.
No Featured Snippet Presence
HighBusiness Impact
Your competitors are capturing position zero results for high-value queries in your category, meaning searchers receive competitor answers before ever seeing your website.
Recommended Solution
Restructure key pages to include concise 40–60 word definitions, numbered step lists, and comparison tables that match the formats Google selects for featured snippets.
Absent from AI Platform Recommendations
HighBusiness Impact
When potential customers ask ChatGPT or Perplexity for recommendations in your service category, your business is not mentioned — meaning you are invisible to a growing segment of AI-assisted searchers.
Recommended Solution
Develop authoritative content that directly answers common customer questions, build brand mentions across credible third-party sources, and implement entity-defining structured data.
Missing or Incomplete Schema Markup
HighBusiness Impact
Without proper structured data, AI systems and search engines cannot reliably understand your business type, services, location, and expertise — reducing your eligibility for rich results and AI citations.
Recommended Solution
Implement Organisation, LocalBusiness, Service, FAQ, and Article schema markup across relevant pages. Validate all schema using Google's Rich Results Test.
Weak Entity Definition
HighBusiness Impact
AI platforms struggle to confidently recommend businesses that are not clearly defined as entities across the web. Weak entity signals reduce your AI search visibility across all platforms.
Recommended Solution
Strengthen your entity presence by ensuring consistent NAP data, building a Google Knowledge Panel, creating a comprehensive About page, and earning mentions from authoritative industry sources.
No FAQ Content on Key Pages
MediumBusiness Impact
Pages without FAQ sections miss the opportunity to appear in People Also Ask boxes and AI-generated answers, reducing your visibility for the conversational queries your customers are asking.
Recommended Solution
Add FAQ sections to your key service and product pages, structured with FAQ schema markup. Focus on the specific questions your customers ask at each stage of their decision-making process.
Content Not Structured for AI Parsing
MediumBusiness Impact
Content written in long, unbroken paragraphs is difficult for AI systems to extract and cite. This reduces your likelihood of appearing in AI-generated summaries and direct answer results.
Recommended Solution
Restructure key content using clear headings, short paragraphs, bullet points, numbered lists, and definition formats. Prioritise pages that target high-value informational queries.
Insufficient E-E-A-T Signals
MediumBusiness Impact
AI platforms prioritise content from sources that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness. Weak E-E-A-T signals reduce your likelihood of being cited in AI-generated answers.
Recommended Solution
Add author credentials to content, earn mentions from industry publications, build a strong review profile, and create content that demonstrates genuine first-hand expertise.
Conversational Query Gaps
MediumBusiness Impact
Your content does not address the natural language questions your customers ask AI assistants, meaning competitors with more conversational content are being recommended instead.
Recommended Solution
Map the conversational queries your target customers use and create dedicated content that provides direct, concise answers. Focus on the who, what, why, how, and when questions in your category.
Why Businesses Choose This Audit
The Difference an AEO Audit Makes
Investing in AI search visibility without an audit is like optimising for keywords you have never researched. You might be solving the wrong problem.
Without an AEO Audit
- Invisible to AI-powered search platforms
- Competitors recommended instead of you
- Content not structured for AI parsing
- Missing schema and entity signals
- No featured snippet presence
- No baseline to measure AEO progress
With an AEO Audit
- Clear picture of your AI search presence
- Prioritised content improvements by impact
- Schema and entity gaps identified and fixed
- Featured snippet opportunities mapped
- Competitive advantage in AI search
- Strategic roadmap for sustainable AEO growth
Frequently Asked Questions
Common Questions About the AEO Audit
Everything you need to know before requesting your AEO Audit.
Have a question not answered here?
Contact Visibility StudioRelated Audits
Prefer a Broader or More Focused Assessment?
If you want a complete overview of your online presence or need to focus on a specific channel, one of our other audits may be the right starting point.
Visibility Audit
Our most comprehensive assessment covering your entire online presence — Google Search, Maps, AI search, website performance, and competitor positioning in one strategic report.
Learn MoreSEO Audit
A deep technical and on-page analysis of your website's search engine optimisation. Choose this when you want to focus specifically on improving your organic search rankings.
Learn MoreGEO Audit
A Generative Engine Optimisation audit evaluating your presence across ChatGPT, Perplexity, and Google Gemini. Choose this when AI search visibility is your primary focus.
Learn MoreLocal Search Audit
A focused review of your Google Business Profile, local citations, and map pack visibility. Choose this when improving your local search presence is the priority.
Learn MoreWebsite Audit
A technical and performance review of your website covering Core Web Vitals, mobile usability, and conversion readiness. Choose this when your website is underperforming.
Learn MoreRelated Services
Ready to Implement Your AEO Audit Recommendations?
These services are designed to help you act on the findings from your AEO Audit with professional support.
AI Visibility Strategy
Build on your AEO Audit findings with a dedicated strategy to improve how your business appears across ChatGPT, Perplexity, Google Gemini, and other AI-powered search platforms.
Learn MoreSEO Content Strategy
Address the content gaps identified in your AEO Audit with a strategic content plan that creates answer-ready content targeting the conversational queries your customers use.
Learn MoreWebsite SEO Optimisation
Implement the technical and on-page recommendations from your AEO Audit with professional website SEO optimisation that improves your eligibility for featured snippets and AI citations.
Learn MoreWebsite Development
Address schema markup, structured data, and technical AEO issues identified in your audit with professional website development that improves AI comprehension of your content.
Learn MoreLocal SEO
Implement the local AEO recommendations from your audit with ongoing Local SEO management that improves your visibility in AI-generated local recommendations.
Learn MoreGoogle Business Profile Optimisation
Strengthen the entity signals identified in your AEO Audit with professional Google Business Profile optimisation that improves your AI search representation.
Learn MoreStop Being Invisible to AI Search. Start Appearing Where It Matters.
Your customers are already asking AI assistants for recommendations. An AEO Audit shows exactly how your business appears today, where the gaps are, and what content and structural changes will have the greatest impact on your AI search visibility.