Comprehensive Audit Report
A structured assessment of your website's key technical, content, performance and user experience factors.
WEBSITE AUDIT
WEBSITE AUDIT: FIND WHAT IS
HOLDING YOUR WEBSITE BACK
A comprehensive Website Audit evaluates your website's technical health, performance, user experience, accessibility, content, security and search visibility. Identify the issues limiting your website and get a clear plan for improvement.
WHAT WE ANALYSE
Technical Performance
User Experience
SEO Readiness
Accessibility
Conversion Opportunities
QUICK SUMMARY
A technical and structural review of your website covering speed, mobile experience, and search readiness. You get practical fixes, not just a list of problems.
WHAT IS A WEBSITE AUDIT?
Understand How Your Website Is Really Performing
A Website Audit is a structured review of the technical, content, performance, usability, accessibility, security and search related factors that influence how well a website functions and performs. It identifies issues that may affect search visibility, user experience, conversions and the overall effectiveness of your website.
A Website Audit looks at the website as a complete digital asset rather than focusing exclusively on SEO. It can therefore uncover issues that may be missed during a traditional SEO audit.
WHAT WE ANALYSE
What A Website Audit Analyses
A Website Audit examines the complete website ecosystem, from technical performance and mobile experience to SEO readiness, accessibility, content, security, structured data, analytics, and conversion opportunities.
Performance
Page speed, Core Web Vitals, loading behaviour, responsiveness, and technical performance factors that affect how quickly and reliably the website performs.
Mobile Experience
Mobile usability, responsive layouts, touch interactions, content presentation, and the overall experience across different screen sizes and devices.
Accessibility
Accessibility barriers, content structure, navigation requirements, and usability factors that can affect inclusive access to the website.
Navigation & Structure
Website architecture, navigation pathways, page hierarchy, internal structure, and how easily users can find important information.
Technical Issues
Technical errors, implementation problems, broken elements, indexing limitations, and other technical barriers that can affect website performance and usability.
SEO Readiness
On page optimisation, metadata, search foundations, crawlability, indexability, and technical elements that support organic search visibility.
Conversion Optimisation
Calls to action, forms, conversion pathways, trust signals, user journeys, and other elements that can influence engagement and conversions.
Security & Trust
Security indicators, website protection, trust elements, credibility signals, and factors that can influence user confidence in the website.
Content Quality
Content structure, relevance, clarity, consistency, usefulness, readability, and opportunities to improve how effectively the website communicates with its audience.
Images & Media
Image and media formats, file sizes, optimisation, accessibility considerations, loading behaviour, and their impact on visual experience and performance.
Structured Data
Schema implementation, structured information, relevant markup, and technical signals that help search engines understand the content and entities on the website.
Analytics & Tracking
Analytics implementation, measurement setup, tracking accuracy, conversion tracking, and the data needed to understand website performance and user behaviour.
CONVERSION & USER EXPERIENCE
How Your Website Supports User Journeys & Conversions
A Website Audit reviews navigation, calls to action, forms, user journeys, friction points, trust signals, and conversion pathways to identify areas that may make it harder for visitors to engage, take action, or move towards becoming customers.
WEBSITE AUDIT VS SEO AUDIT
Website Health & Search Performance Are Not The Same
A Website Audit evaluates the overall health and effectiveness of your website. It considers how the website functions, how easily users can navigate it, how accessible and secure it is, how content is presented, and whether important conversion pathways are working effectively.
Website Audit
Reviews the wider website experience, including:
- Technical performance
- Usability
- Accessibility
- Mobile experience
- Security
- Content
- Conversion pathways
- Analytics
- Technical structure
SEO Audit
Focuses specifically on organic search performance and the signals that influence search engine visibility, including technical SEO, on page optimisation, crawlability, indexability and search related issues.
A Website Audit can complement an SEO Audit by examining broader website health, usability, performance and conversion factors.
WEBSITE AUDIT VS VISIBILITY AUDIT
Website Health & Search Visibility Are Different
A Website Audit examines whether your website is technically and strategically working properly. It looks at the factors that influence how effectively the website functions, communicates with users and supports your business goals.
A Visibility Audit takes a broader view of how visible your brand is across search and discovery environments. It examines how easily your business can be found and understood across the platforms and search experiences that matter to your audience.
Website Audit
Asks:
“Is the website technically and strategically working properly?”
Visibility Audit
Asks:
“How visible is the brand across search and discovery environments?”
WHAT YOU'LL RECEIVE
A Complete Website Audit
With Clear Next Steps
Receive more than a list of problems. Your Website Audit provides detailed findings, prioritised recommendations, performance insights, and a practical roadmap showing what to improve and where to focus first.
Looking specifically at search visibility? Explore our SEO Audit for a focused review of your organic search performance and SEO opportunities. For visibility across AI answer engines, explore our AEO Audit. For local search visibility, explore our Local Search Audit. If your website requires development or implementation work, explore our Website Development service.
Prioritised Findings
Separate critical issues from improvements that can be addressed later.
Actionable Recommendations
Clear recommendations explaining what needs to change and why.
Improvement Roadmap
A practical sequence for addressing the most important website issues.
Performance Insights
Identify issues affecting loading speed, responsiveness and overall website performance.
Technical Review
Review technical foundations that can affect crawling, indexing, usability and search performance.
Common Questions
Website Audit FAQs
START YOUR WEBSITE AUDIT
Discover What Is
Holding Your Website Back
Understand how your website is performing, identify technical and optimisation issues, and receive a prioritised roadmap to improve performance, search readiness, user experience, and conversions.
Want to compare website audit options before getting started?
Explore SEO Pricing