Discover What Is Holding Your Website Back
The Website Audit is a comprehensive assessment of your website's performance, user experience, accessibility, mobile responsiveness, technical health, SEO readiness, security, and conversion effectiveness — giving you a complete picture of what is working, what is not, and exactly what to fix first.
What Is a Website Audit?
Every Factor That Affects Your Website's Performance, Reviewed in One Assessment
A Website Audit is a thorough, expert-led review of your website that goes beyond automated scanning tools. We manually assess every significant factor that influences how your website performs for visitors and search engines — from page speed and mobile experience to content quality and conversion design.
The result is a clear, prioritised report that tells you exactly what is working, what is not, and what to fix first — so you can invest your time and budget in the improvements that will have the greatest impact on your business.
Compare all audit typesWhat We Analyse
15 Areas of Your Website's Performance, Reviewed in Depth
Click any category to see exactly what we review and why it matters for your website's success.
Page Speed & Core Web Vitals
How fast your website loads and whether it meets Google's Core Web Vitals thresholds for LCP, INP, and CLS.
Mobile Responsiveness
Whether your website delivers a seamless, fully functional experience across all mobile devices and screen sizes.
User Experience & Usability
How intuitive, navigable, and enjoyable your website is for visitors — and whether it guides them towards conversion.
Accessibility (WCAG)
Whether your website meets WCAG accessibility standards and is usable by visitors with disabilities.
Technical Issues
Broken links, redirect chains, crawl errors, duplicate content, and other technical problems affecting your website.
SEO Readiness
Whether your website's technical foundation supports strong search engine visibility and indexing.
Navigation & Site Structure
How clearly your website is organised and whether visitors can find what they need quickly and intuitively.
Conversion Optimisation
Whether your website is designed to convert visitors into enquiries, leads, bookings, or sales.
Security & Trust Signals
Whether your website is secure, up to date, and displays the trust signals that build visitor confidence.
Content Quality
Whether your website content is clear, compelling, accurate, and written to serve both visitors and search engines.
Images & Media Optimisation
Whether your images and media files are optimised for speed, accessibility, and search engine visibility.
Structured Data & Schema
Whether your website uses schema markup to help search engines and AI platforms understand your content.
Analytics & Tracking
Whether your website is correctly tracking visitor behaviour, conversions, and the data needed to make informed decisions.
Competitor Benchmarking
How your website compares to key competitors in terms of performance, user experience, and technical quality.
Overall Website Health
A holistic assessment of your website's overall health, performance, and readiness for growth.
What You'll Receive
A Professional Report That Gives You Clarity on Your Website's Performance
Every Website Audit includes 12 distinct deliverables, each designed to give you a different perspective on your website's health and performance.
Executive Summary
A concise overview of your website's health and performance across all assessed areas, suitable for sharing with your team or stakeholders.
Website Health Score
A benchmarked score reflecting your website's overall performance, usability, technical quality, and conversion readiness.
Priority Findings
The most critical website issues ranked by their impact on user experience, search visibility, and business performance.
Competitor Website Analysis
A comparison of how your website performs against key competitors in speed, usability, content quality, and technical standards.
Core Web Vitals Report
Detailed findings on your LCP, INP, and CLS scores with specific recommendations for meeting Google's performance thresholds.
Mobile Experience Assessment
A thorough review of your mobile user experience with specific issues and improvements identified across devices.
Technical Issues Register
A complete list of technical problems found on your website, each with a plain-language explanation and recommended fix.
Security & Trust Review
An assessment of your website's security posture and the trust signals that influence visitor confidence and conversion.
Conversion Improvement Roadmap
A structured plan showing which conversion optimisation improvements to prioritise for maximum business impact.
90 Day Action Plan
A practical, time-bound action plan covering the first 90 days of website improvement activity.
Recommended Next Steps
Clear guidance on whether to implement website recommendations independently or with professional support from Visibility Studio.
Professional PDF Report
A professionally formatted PDF report you can reference, share, and use as a strategic website improvement planning document.
Who This Audit Is For
Built for Businesses That Want a Website That Works Harder
The Website Audit is designed for any business that wants to understand why their website is underperforming and what to do about it.
Local Businesses
Local businesses often have websites that were built years ago and have never been properly reviewed. A Website Audit identifies the performance, usability, and conversion issues that are costing you customers every day.
Healthcare Practices
Healthcare websites must be fast, accessible, trustworthy, and easy to navigate on mobile. A Website Audit ensures your practice website meets the standards patients expect and converts visitors into bookings.
Professional Services
Accountants, consultants, and advisers need websites that build credibility and convert visitors into enquiries. A Website Audit identifies the trust, usability, and conversion issues preventing this.
Law Firms
Legal websites must convey authority, be easy to navigate, and make it simple for potential clients to get in touch. A Website Audit identifies the design, content, and technical issues that undermine these goals.
E-Commerce Businesses
Online stores depend on fast load times, seamless mobile experiences, and frictionless checkout flows. A Website Audit identifies the performance and usability issues that are reducing your conversion rate and revenue.
Trades & Home Services
Tradespeople and home service businesses need websites that load fast on mobile, clearly communicate services, and make it easy to request a quote. A Website Audit identifies every barrier to conversion.
Businesses Planning a Redesign
Before investing in a new website, a Website Audit gives you a clear picture of what is and is not working — ensuring your redesign brief is informed by data rather than assumptions.
Businesses Investing in SEO
SEO investment is wasted on a website with poor technical foundations, slow load times, or a poor user experience. A Website Audit ensures your site is ready to benefit from SEO before you invest.
Our Audit Process
How We Conduct Your Website Audit
A structured six-stage process designed to deliver thorough, accurate, and actionable website improvement results.
Business Discovery
We begin by understanding your business, target audience, goals, and the key actions you want visitors to take. This context shapes every aspect of the website audit and ensures recommendations are commercially relevant.
Technical Analysis
We conduct a thorough technical review of your website — crawling for errors, testing page speed and Core Web Vitals, checking mobile responsiveness, reviewing security, and identifying all technical issues.
UX & Content Review
We manually review your website's user experience, navigation, content quality, accessibility, conversion pathways, and the design and copy elements that influence visitor behaviour and conversion rates.
Competitor Benchmarking
We compare your website against key competitors — assessing their performance, user experience, content quality, and technical standards to identify the gaps and opportunities in your market.
Report Preparation
Findings are structured into a clear, professionally formatted report with context, evidence, and prioritised recommendations. Every finding includes a plain-language explanation of its business impact.
Strategic Recommendations
We provide practical, prioritised website improvement recommendations tailored to your business — focused on the performance, usability, and conversion improvements that will have the greatest impact.
Sample Findings
The Kind of Website Issues We Uncover
Every finding in your report includes the problem, its business impact, a recommended solution, and a priority level.
Failing Core Web Vitals
HighBusiness Impact
Google uses Core Web Vitals as a ranking signal. Pages that fail LCP, INP, or CLS thresholds are penalised in search rankings and deliver a poor user experience that increases bounce rates and reduces conversions.
Recommended Solution
Optimise images to next-gen formats, eliminate render-blocking resources, implement lazy loading, reduce JavaScript execution time, and address layout shift issues to meet Google's Core Web Vitals thresholds.
Poor Mobile User Experience
HighBusiness Impact
With the majority of web traffic coming from mobile devices, a website that is difficult to use on mobile is losing a significant proportion of potential customers before they even read your content.
Recommended Solution
Fix layout breakages, increase tap target sizes, improve font readability on small screens, eliminate horizontal scrolling, and ensure all interactive elements work correctly on touch devices.
Weak or Missing Calls to Action
HighBusiness Impact
Visitors who cannot easily find how to contact you, request a quote, or make a booking will leave without converting. Unclear or absent calls to action are one of the most common causes of low conversion rates.
Recommended Solution
Add clear, prominent calls to action on every key page, ensure contact information is visible in the header and footer, simplify contact forms, and create a clear conversion pathway from every entry point.
Accessibility Failures
HighBusiness Impact
Accessibility issues prevent visitors with disabilities from using your website effectively, reduce your potential audience, and can create legal risk under disability discrimination legislation in many jurisdictions.
Recommended Solution
Fix colour contrast ratios, add alt text to all images, ensure keyboard navigability, add proper form labels, implement focus indicators, and address all WCAG 2.1 Level AA failures identified in the audit.
Broken Links and 404 Errors
MediumBusiness Impact
Broken links damage user experience, waste crawl budget, and signal to search engines that your website is poorly maintained. Visitors who encounter 404 errors are likely to leave and not return.
Recommended Solution
Identify and fix all broken internal links, implement 301 redirects for removed pages, update or remove broken external links, and create a helpful custom 404 page that guides visitors back to relevant content.
Missing or Incomplete Metadata
MediumBusiness Impact
Pages without optimised title tags and meta descriptions receive lower click-through rates from search results. Missing Open Graph tags mean your pages display poorly when shared on social media.
Recommended Solution
Write unique, keyword-optimised title tags and meta descriptions for every page, implement Open Graph and Twitter Card tags, and ensure all metadata accurately reflects page content and includes relevant keywords.
Slow Server Response Time
MediumBusiness Impact
A slow Time to First Byte (TTFB) delays every subsequent page load metric and directly harms your Core Web Vitals scores, search rankings, and user experience — particularly on mobile connections.
Recommended Solution
Upgrade to a faster hosting provider or plan, implement server-side caching, use a Content Delivery Network (CDN), optimise database queries, and review server configuration for performance improvements.
No Analytics or Conversion Tracking
MediumBusiness Impact
Without proper analytics and conversion tracking, you cannot measure the effectiveness of your website, identify which pages are performing well, or make data-driven decisions about where to invest in improvements.
Recommended Solution
Install and configure Google Analytics 4, set up conversion tracking for key actions (form submissions, phone clicks, bookings), connect Google Search Console, and implement event tracking for important user interactions.
Why Businesses Choose This Audit
The Difference a Website Audit Makes
Investing in website improvements without an audit is like renovating a house without a survey. You might be fixing the wrong things entirely.
Without a Website Audit
- Guessing which issues to fix first
- Wasting budget on the wrong improvements
- Slow pages losing visitors before they convert
- Mobile users experiencing a broken site
- Missed conversion opportunities on every page
- No baseline to measure improvement against
With a Website Audit
- Clear picture of every website issue
- Priority improvements ranked by business impact
- Core Web Vitals issues identified and resolved
- Mobile experience optimised for all devices
- Conversion pathways improved and friction removed
- Strategic roadmap for sustainable website growth
Frequently Asked Questions
Common Questions About the Website Audit
Everything you need to know before requesting your Website Audit.
Have a question not answered here?
Contact Visibility StudioRelated Audits
Prefer a Broader or More Focused Assessment?
If you want a complete overview of your online presence or need to focus on a specific channel, one of our other audits may be the right starting point.
Visibility Audit
Our most comprehensive assessment covering your entire online presence — Google Search, Maps, AI search, website performance, and competitor positioning in one strategic report.
Learn MoreSEO Audit
A deep technical and on-page analysis of your website's search engine optimisation. Choose this when you want to focus specifically on improving your organic search rankings.
Learn MoreAEO Audit
An Answer Engine Optimisation audit focused on featured snippets, People Also Ask, conversational search, and direct answer placements across AI-powered search platforms.
Learn MoreGEO Audit
A Generative Engine Optimisation audit assessing your visibility across ChatGPT, Perplexity, Google Gemini, and Claude. Choose this when AI search visibility is the priority.
Learn MoreLocal Search Audit
A focused review of your Google Business Profile, local citations, and map pack visibility. Choose this when improving your local search presence is the priority.
Learn MoreRelated Services
Ready to Implement Your Website Audit Recommendations?
These services are designed to help you act on the findings from your Website Audit with professional support.
Website Development
Address the technical, performance, and usability issues identified in your Website Audit with professional website development that improves speed, accessibility, and conversion.
Learn MoreWebsite SEO Optimisation
Implement the SEO readiness and technical SEO recommendations from your Website Audit with professional on-page and technical SEO optimisation.
Learn MoreSEO Content Strategy
Address the content quality gaps identified in your Website Audit with a strategic content plan that improves your search visibility and visitor engagement.
Learn MoreLocal SEO
Implement the local SEO recommendations from your Website Audit with ongoing Local SEO management that improves your visibility in local search results.
Learn MoreGoogle Business Profile Optimisation
Strengthen your local presence alongside your website improvements with professional Google Business Profile optimisation.
Learn MoreAI Visibility Strategy
Build on your Website Audit findings with a dedicated strategy to improve how your business appears across generative AI platforms and AI-powered search experiences.
Learn MoreStop Losing Customers to a Website That Isn't Working Hard Enough.
Your website is often the first impression your business makes. A Website Audit shows exactly how it is performing today, where visitors are dropping off, and what improvements will have the greatest impact on your enquiries, bookings, and sales.