01
Establish Your Current Local Search Visibility
Understand where your business currently appears in local search and where visibility is missing across Google Search, Google Maps and relevant local results.
LOCAL SEO AUDIT
LOCAL SEO AUDIT:
FIND WHAT IS LIMITING
YOUR LOCAL SEARCH VISIBILITY
A Local SEO Audit evaluates the signals that influence how your business appears across Google Search, Google Maps and other local search experiences. Identify visibility gaps, local ranking issues, profile weaknesses and opportunities to strengthen your local presence.
WHAT WE ANALYSE
Google Business Profile
Google Maps Visibility
Local Rankings
Citations & Listings
Review Signals
WHAT IS A LOCAL SEO AUDIT?
A Local SEO Audit is a structured review of the factors influencing a business's visibility in local search. It examines how consistently your business information is represented, how well your website supports local relevance, how your Google Business Profile is optimised, how customers and competitors affect your local presence and where opportunities exist to improve visibility.
The purpose is not simply to identify technical errors. A useful Local SEO Audit connects the different signals that contribute to local search visibility and turns them into a prioritised plan for improvement.
WHAT WE ANALYSE
What A Local SEO Audit Analyses
A Local SEO Audit examines the factors that influence your visibility in local search, from Google Business Profile signals and local relevance to website optimisation, citations, reviews and location based content.
Your Google Business Profile is one of the key assets examined during a Local SEO Audit. If your profile requires deeper optimisation, explore our Google Business Profile Optimisation service.
Need help implementing the findings? Explore our Local SEO services or review our broader SEO Audit.
Local SEO
Visibility
Google Business Profile
Profile completeness, relevance, categories, services, business information and optimisation.
Local Rankings
Visibility for relevant local search queries and location based searches.
Local Website Signals
On page optimisation, location relevance, internal linking and local landing page signals.
Local Content
Relevance to locations, services and questions customers search for.
Local Citations
Business information consistency across relevant directories and local sources.
Reviews & Reputation
Review quantity, quality, relevance, recency and local trust signals.
Google Maps Visibility
Factors affecting visibility within Google Maps and local search results.
Local Search Keywords
The relationship between services, locations and the queries customers use.
Local Competitors
How competing businesses establish stronger local search visibility.
Technical Local SEO
Indexability, structured data, canonicalisation and other technical local factors.
HOW WE PERFORM A LOCAL SEO AUDIT
A Local SEO Audit That Connects Every Part Of Your Local Search Presence
A Local SEO Audit should look beyond individual ranking factors. We evaluate the connected signals that influence how your business is discovered, understood and represented in local search.
02
Review Your Google Business Profile
Assess your profile, categories, services, business information, completeness and optimisation signals that influence local discovery.
03
Audit Local Website Signals
Review website elements supporting local relevance, including local content, location signals, internal linking, on page optimisation and other search visibility factors.
04
Compare Local Competitors
Identify signals and opportunities influencing local visibility within your market by comparing your presence with relevant competing businesses.
05
Prioritise Local SEO Opportunities
Turn the findings into a prioritised action plan that separates the issues requiring attention from longer term opportunities to strengthen local search visibility.
LOCAL SEO & SEO
LOCAL SEO & SEO: WHAT'S THE DIFFERENCE?
Traditional SEO focuses on improving a website's visibility across search engines by strengthening factors such as content, keywords, technical performance, authority and overall website relevance. It helps businesses appear for searches that may not have a specific geographical intent.
Local SEO focuses specifically on searches where geographical relevance matters. It considers the signals that help a business appear for local searches, including Google Business Profile, Google Maps visibility, local rankings, citations, reviews, location relevance and local search intent.
The two approaches overlap, but they are not identical. A business can have a technically strong website and still have gaps in its local search presence. Local SEO therefore looks beyond the website to understand how the business is represented across the local search ecosystem.
If you need a broader assessment of your website's search performance, explore our SEO Audit. If your focus is local visibility, our Local SEO Audit focuses specifically on the signals that influence local search visibility.
WHAT YOU'LL RECEIVE
A Complete Local SEO Audit Report Built For Action
Your Local SEO Audit report turns local search data into clear findings, competitor insights, prioritised recommendations and a practical roadmap for improving your local search visibility.
VISIBILITY STUDIO
Local SEO Audit Report
01Executive Summary
02Local Search Visibility Assessment
03Google Business Profile Review
04Local Website Analysis
05Citation & Directory Review
06Review & Reputation Analysis
07Local Competitor Analysis
08Prioritised Recommendations
Local Search Visibility Assessment
An assessment of your current visibility across Google Search, Google Maps and relevant local search results, highlighting visibility gaps and opportunities.
Google Business Profile Review
A detailed review of your Google Business Profile, including categories, services, business information, completeness and optimisation signals.
Local Website Analysis
An analysis of the website signals supporting local relevance, including on page optimisation, local content, internal linking and location signals.
Citation & Directory Review
A review of your business information across relevant directories and local sources, including consistency and citation opportunities.
Review & Reputation Analysis
An assessment of review quantity, quality, relevance, recency and other reputation signals that contribute to local trust.
Local Competitor Analysis
A comparison of relevant local competitors to identify visibility gaps, stronger local signals and opportunities within your market.
Prioritised Recommendations
A practical action plan that prioritises the most important opportunities and outlines the next steps for strengthening local search visibility.
COMMON QUESTIONS
Local SEO Audit FAQs
START YOUR LOCAL SEO AUDIT
FIND WHAT IS LIMITING
YOUR LOCAL SEARCH
VISIBILITY
Understand how your business is performing in local search, uncover visibility gaps and receive a prioritised roadmap for improving your Google Maps presence, local rankings and overall local search visibility.
Want to compare local SEO audit options before getting started?
Explore SEO Pricing